This ad is definitely targeted towards men of any age. Although it may appeal to men, the ad is certainly offensive to women. The girl in the picture is half-naked, posed in a sexual position, however, you don't see her face at all! What message is this sending to men? That women's faces do not matter?
As a women, I am less than impressed with Axe. If the picture had shown her face, it would not have been as bad. Personally, I do not care if she is looking sexy in a bikini, but cutting off her face, her head, and essentially her brain, is unacceptable.
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