#27

This ad by Makeup Forever is the first untouched makeup ad ever! I loved how in addition to showing how well their product photographs and looks on unretouched skin, the ad makes me feel like the company knows that photoshopping sets unrealistic images for women of all ages.
One thing I did notice though is that on their bit of print announcing that the photo is unretouched, there is an astric after the statement, so I wonder what they did photoshop...