#8

This ad, a series of nyquil print ads and commercials, is hilarious. I loved the use of celebrity, and thought it was very innovated to have a celebrity looking like we never see them. Celebrities are usually portrayed as amazing, almost inhuman people, so I liked the idea of seeing them at a low point.
This ad was also effective because of its timing. Having an olympic athlete portrayed during the time of the olympics was very smart.