#12

Although I am a big fan of Urban Decay cosmetics, this ad does not do the company justice. The model actually looks like she is in pain, and the makeup she has on his horrible. They may have been going for an abstract look, but I would not be convinced to buy their products based on this ad.

#11

After being sued for the quality of their meat, Taco Bell countered with this ad. I think this was really smart.Taco Bell turned a negative into a positive with this ad, and gained a large following. People really wanted to know what would happen, and the people suing Taco Bell actually gave them more positive publicity.

#10

I did not like this ad. Fast food ad have typically been known to push the line when it comes to their ads, but I think this one is just over the line. The obvious sexual inuendo with the white sauce on her lips is disgusting and demeaning. I am honestly so disgusted by this ad, that I won't be eating at Taco Bell again.

#9

This ad, by nail polish company, OPI was ineffective for me. The ad did not show a product at all. Obviously, the model has on nail polish and is a stereotype of a Texas woman, the viewer does not see anything else but her. If you did not know what OPI made nail polish, you may not know what they were selling. They could be selling hats for all you knew...

#8

This ad, a series of nyquil print ads and commercials, is hilarious. I loved the use of celebrity, and thought it was very innovated to have a celebrity looking like we never see them. Celebrities are usually portrayed as amazing, almost inhuman people, so I liked the idea of seeing them at a low point.
This ad was also effective because of its timing. Having an olympic athlete portrayed during the time of the olympics was very smart.

#7

This ad is very sexy, and as they say, sex sells. I liked the portrayal of the product and the models instead of focusing on just one aspect of the ad. This ad is targeted to women, and I think that it reached its audience. Featured in women's magazines, this ad would get the message across to its viewers. What women would not want a man, who looks like that, to snuggle up to thier neck?

#6

I think this ad really sells it's product well. Women needing mascara are looking for something that will give them a glamorous look. The image, colors, design, and model do just this.
I liked the incoropration of the lashes in the ad. All too ofter, makeup ads show a picture of a pretty woman that would look good in anything. This ad just shows the lashes all by themselves, which is a definite plus.

#5

I thought this ad was fun! It was visually appealling, and easy to distinguish as a Dr. Pepper ad. The concept was wonderful too, instead of a boring, diet drink, Dr. Pepper Diet is like a sweet treat. After looking at the ad, I actually want to drink a Dr. Pepper! Mission- successfull!

#4

Bud Light, known for thier hilarious commercials, falls short on this ad. Although this is a print ad, they could have made it more unique. As far as I know, this could be an ad for any beer. Overall, this is not a particularly bad ad. The short, sweet message is good, the product is shown, there is some "movement" on the page, but it is not a Bud Light ad at all.

#3

I do not believe this is an effective ad. Although the girl in the picture is beautiful and the text in minimal but shocking, I do not think it is the best ad that BMW could have come up with. Although I understand the connection between a used car and a non-virgin woman, it is demeaning to women to compare them to a used car.
Alghough men may like the ad, women would be turned off by this. Women buy cars also, however this ad would not make them want to buy a BMW used car at all.

#2

This ad is definitely targeted towards men of any age. Although it may appeal to men, the ad is certainly offensive to women. The girl in the picture is half-naked, posed in a sexual position, however, you don't see her face at all! What message is this sending to men? That women's faces do not matter?
As a women, I am less than impressed with Axe. If the picture had shown her face, it would not have been as bad. Personally, I do not care if she is looking sexy in a bikini, but cutting off her face, her head, and essentially her brain, is unacceptable.

#1

I really loved this ad! The Men vs. Women "debate" has been going on for decades. Songs, games, and ads have all used this age old war, although, Nike utilizes it in a unique way. This print ad reminds the audience of the commerical they produced earlier.
In addition to being intellectually stimulating, the ad is visually pleasing. The model is athletic, something that women of the target audience aspire to. The words and visual really make for a great ad that would engage the target auience amazingly well.